This month we held our first evening workshop of 2020. We have covered Keywords & Tags in both our previous Mini-Summit days, as we know that this is a particularly tricksy area of learning how to sell on Etsy. However, this is the first time we have offered a dedicated session on this topic.
We’ve been really lucky to access this workshop space at Exchange Place Studios. Thanks to the generosity of Yorkshire Artspace, we were able to deliver this session to team members for free.
Whenever possible, we always want to keep the costs of our events down. We don’t charge any subscription fees however, our team events do have to be self-funding.
We will be using this space a LOT during 2020, so expect to keep seeing it pop up on our blog!
So what happened during our workshop?
We wanted to offer team members the chance to not only have clarity about the topic, but also to share ideas and experience. With this in mind, it was split into three distinct sections:
- An introduction to what keywords and tags are, where to use them and how to choose them.
- An interactive exercise giving attendees the chance to put this input into action…and the chance to get fresh eyes on their products.
- The all important time for questions and discussion about ideas about how to put this new knowledge into action.
The materials that we used in the introduction were all provided to us direct from Etsy. This meant that we could give our attendees the most accurate information possible!
For the interactive part of the workshop, we used a Round Robin format. Each team member was asked to bring one of their products along. They were also asked to fill out a short form in advance. This form listed all the current keywords that they used for their product tags
It was then up to the other attendees to help with new suggestions for keywords to apply to the products…and yes, there was a time limit. It’s amazing how quickly 90 seconds can pass!
A big thank you to all our team members who attended. You were all super enthusiastic and ready to get stuck in, which was brilliant! We hope you found it useful and that it de-mystified some of this pretty technical bit of selling on Etsy.
Most of all, we look forward to celebrating your future successes with you as you work through any changes you make to your shop listings!