A massive thank you to everyone who has already added the event page to their business page, marked themselves as going and invited a few pals already! If you haven’t invited anyone yet here’s some top tips to make the most of this feature.(and obvs, we’d love you to do some invites over the next few weeks!)
Think about WHO you are inviting? Be selective.
Seriously, what are they like on Facebook? Do they live in Sheffield? If not, will they share your content because they want to support you?
- Is it a mate who says yes to the opening of an envelope (even if they have no intention of going) – Bonus points, these are good for the algorithm!
- Your Aunty Nora (who NEVER checks Facebook) – possibly not that helpful. But she would probably love to support you…IF you remind her to check in!
- Is it someone who has bought from you before and turned into a personal contact…and who always supports your activities – This person wants you to succeed and will be a great advocate for you.
You may even want to invite these last type of people via a DM or mailout, with a casual “invite your friends” call to action.
Why should you think about this?
Because it’s ALL about the algorithm.
Facebook measures the acceptance rate and uses it to decide whether to even tell people you’ve invited them – sneaky, eh?
Don’t invite all your carefully chosen targets at once!
Why not? Because you’ll undo all the good work you’ve done by being selective! This bit of event promotion is a marathon, not a sprint.
If you invite your entire address book at once, Facebook is primed not to show the invites to anyone, especially if only a couple of people respond in the initial burst.
Facebook will decide that if only a couple of people have responded it can’t be that popular – so it simply won’t bother with the notifying anyone else you have invited. This means you’ve wasted your time and the opportunity the function brings…because you can’t re-invite people!
So What is the Best Strategy?
Often and little, to a mix of different people
- Invite a maximum of 10 people every couple days (or daily if you’re super connected)
- Mix them up between those who are most likely to respond, the middlers and least likely – totally ignore those who never reply to your invites!
- Invite people based on the times of day that you know they’ll be about too…ideally when they’ll be bored and scrolling for something interesting on their phone!
This strategy is all about the drip feed. But if 2 of your most likely invites and one of your middlers respond straightaway – Facebook is more likely to notify the others on your daily hit list.
It also means that with each new response, FB is more likely to show the posts in the event to the older invitees – so when we start our promo campaign, it will be more effective.
When should I start doing this?
We started our promo campaign when the registration announcements launched.
Technically, if you didn’t start inviting your best contacts as soon as you added the event to your Facebook business page, you kinda missed a trick.
It’s not too late to catch up though – just make every invitation count from now on!