Don’t forget to check your coupon is set for the correct dates
Don’t give away the code too early in your promotion, keep the exclusivity and make customers engage to get perks!
We encourage you to use a coupon because this allows you to track sales that have come directly from you promotion of the market
However Etsy’s coupons are quite limited. If you can’t get a coupon to work in the way you want it, consider asking customers to add the coupon as a word in the order notes. That way you can identify the order as coming from the event…and they get their treat.
Coupon Ideas – Try to add value before discounts!
If you already have free shipping to minimise those barriers to buying then why not add any of these options:
- Free gift wrapping
- Hand written notes to send a gift direct to the recipient
- Free gifts – this could be samples, seconds – use it as a way to clear deadstock, or a small low cost extra
Etsy Guide: How to Set up Sales and Coupons for your shop – https://help.etsy.com/hc/en-gb/articles/115014260108-How-to-Set-Up-Sales-and-Coupons-for-Your-Shop?segment=selling